Current chocolate packaging out in the market are beautiful, smooth, well-crafted, and wrapped with the finest fabrics. The focus is around the exterior beauty of chocolate when chocolate should be about embracing its true nature. This includes, how it breaks, the spirit of chocolate, and the complexity of the production. Using this fundamental idea, I’ve decided to contrast the norm by appreciating the way we eat and look at chocolates.
To begin, I had to understand how chocolates are sold, made, and displayed. I’ve realized that if a package is not a rectangle, then the package won’t be placed in the same aisle as most other chocolates. Through experiencing the tour of chocolate-making at Mast Brothers and learning about the philosophy of Green and Black's, I've learned that it is important for the consumers to enjoy the chocolates. It is also important that chocolates should be designed with the perspective of the makers in mind, and concepts such as how the chocolates are made and molded should be considered. Putting these ideas together, I’ve decided to redesign the chocolates based on the way we create them and the way we share and break the pieces apart.
My target audience is early adopters who are open to trying new things. They spend more time out of the house due to active lifestyles. The product should be gender neutral with an implicit cool factor. To successfully gain their attention, the packaging must engage their minds. These consumers look for simplicity, performance, and quality.